Wednesday, September 12, 2007

Saving the Planet - One Burger at a Time

TOKYO (AFP) - A Japanese government website crashed Wednesday as people raced to take up an offer of a half-price McDonald's hamburger in exchange for pledging to fight global warming. The Japanese unit of the US burger giant Tuesday offered a Big Mac for 150 yen (1.3 dollars), about half the normal price, to anyone demonstrating a commitment to preventing climate change. People were asked to check up to 39 boxes on a form they could download from the environment ministry's website, each listing a way of reducing carbon dioxide emissions blamed for global warming. McDonald's is one of more than 80 companies offering goods or other prizes to help the government's drive to reduce greenhouse gases. Despite being the home of the Kyoto Protocol, Japan is far behind in its requirement under the landmark treaty for cutting emissions by six percent by 2012 from 1990 levels amid a steady economic recovery. The 39 measures range from cutting air conditioning use to simply wiping water off the bottom of a kettle to save energy when heating it on a stove to reducing shower time by one minute – now that’s worth mentioning. (Source - yahoo news)

Strange – but if it works. . .

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