Recent events have proven that individual voices can can be heard around the world and can bring about great change. In these times of economic and environmental crises, the most important way we have of speaking out is how we spend our dollar. By supporting companies that make efforts to reduce their carbon footprint we send a very clear message: companies that care about the planet will thrive on consumer dollars.
But how do you know which companies are making efforts to be green? Check out www.climatecounts.org. This nonprofit collaborative funded by Stonyfield Farms aims to bring consumers to companies that are making an effort to reduce their carbon footprint.
Companies are rated on a scale of "Stuck" "Starting" or "Striving" to let you know who has the biggest commitment to tackling global warming, and include apparel companies, hotels, airlines, food services, and many, many more. For instance, in internet services, Google is "Striving" and ebay is "Struggling". In the apparel category, Nike is "Striving" and Levi Strauss is "Starting".
Climate Counts is an incredible tool for the consumer. Knowledge is power, and Climate Counts can help you make better choices. Remember, you don't have to shout from the mountaintop to be heard.