Carrotmob NYC will hold a reverse boycott at Tarzian Hardware, 193 7th Ave SUNDAY, DECEMBER 14 from 12 - 3. The group will bring hundreds of shoppers to this family-owned hardware store. Carrotmob shoppers are expected to spend thousands and Tarzian has agreed to put 22% of the day's profits towards energy improvements such as upgraded lighting, heating, etc. Carrotmob NYC was inspired by the original carrotmob based out of San Francisco. Check out our previous post on them with a great youtube video.