Monday, May 5, 2008

Right on Target

Target is finally catching up. They plan to unveil their first eco-friendly clothing line at Barney's on May 9-11 in New York. They should pop up in the Atlantic Terminal Target about six weeks later. Awesome!

The collection, designed by Rogan Gregory of Edun and Loomstate denim fame, uses organic cotton, hemp, linen, and bamboo to create a "beach safari vibe" and "relaxed silhouettes."

Says a Target rep, "[Gregory's] expertise at fusing organic material with skillful design will show women everywhere how easy it is to be environmentally conscientious while remaining stylish."
The pieces, which include tanks, hoodies, wrap dresses, and trousers, will range in price from $14.99 - $44.99. Gregory says that Target's buying power has allowed him to use more "dynamic fabrics" at a price that makes the apparel more available to the masses.

Source: Grist

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