A fellow blogger from softwareadvice.com posted this interesting survey, asking readers if their purchasing decisions would be influenced by a company's efforts to go green. You can find the survey here: http://www.softwareadvice.com/articles/scm/does-going-green-matter-lessons-from-5-eco-friendly-supply-chains-1092110/.
This survey coincides with an article I've written about five companies that are greening their supply chains. In the article, I discuss the efforts of IBM, Whole Foods, Wal-Mart, Patagonia, and Pepsi to reduce their impact on the environment, which are certainly commendable. But should they be doing more? What are the real motivations behind a greener supply chain? Are consumers even aware of these efforts?
Let them know it DOES make a difference!